An Analytical Approach to Greenwashing: Certification Versus Noncertification(“Yeşile Boyama” Kavramının Analitik İncelenmesi: Sertifikalı Etiketlerin Sertifikasızlarla Karşılaştırılması)
“Greenwashing” – labeling products as environmentally sound while actually not – occurs when a firm eschews sustainable business practices but still wishes to enter environment-friendly markets. In response, environmentally conscious firms resort to eco-label certification to signal the authenticit...
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| Format: | Article |
| Language: | deu |
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Celal Bayar University
2013-12-01
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| Series: | Yönetim ve Ekonomi |
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| Online Access: | http://www2.cbu.edu.tr/yonetimekonomi/dergi/pdf/C20S22013/151-175.pdf |