Effects of Scale Direction on Response Style of Ordinal Rating Scales
Although ordinal rating scales have received much research attention in survey methodology literature, the direction of the rating scales has not been as extensively studied as other design features. Research on scale direction effect has mainly focused on the influence on response distribution, whi...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Sciendo
2017-03-01
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| Series: | Journal of Official Statistics |
| Subjects: | |
| Online Access: | https://doi.org/10.1515/jos-2017-0008 |