From Motivation to Organizational Identity of Members in Non-profit Organizations: The Role of Collectivism

This study contributes to our understanding of organizational identity through dichotomous motivations of altruism and egoism in non-profit organizations (NPO). By applying an empirical analysis of NPO members, organizational identity is found to be well explained by altruistic motivation and egoist...

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Bibliographic Details
Main Authors: Yong Li, Yuting Zhang
Format: Article
Language:English
Published: Frontiers Media S.A. 2020-07-01
Series:Frontiers in Psychology
Subjects:
NPO
Online Access:https://www.frontiersin.org/article/10.3389/fpsyg.2020.01881/full