Scrutinizing Shopper and Retailer Perception on Shopping Destination Image
This paper examines the shopping destination image model incorporating three image dimensions, cognitive, affective, and conative, with regards to shoppers and frontline retail employees. The results verify the relevance of the shopping destination image model to shopper and retail employee sample....
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Akdeniz University Tourism Faculty
2018-12-01
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| Series: | Advances in Hospitality and Tourism Research |
| Subjects: | |
| Online Access: | http://dergipark.gov.tr/ahtr/issue/41106/444449?publisher=akdeniz |