Choice of entry strategies for multinational companies

The topic of this paper is the selection of entry strategies of multinational companies for international markets, as well as the identification of factors, which have a stimulating or inhibiting effect on that process. Factors that influence the selection of entry strategies are presented on the ba...

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Bibliographic Details
Main Authors: Milačić Srećko, Tošović-Stevanović Aleksandra
Format: Article
Language:English
Published: University of Novi Sad - Faculty of Economics, Subotica 2014-01-01
Series:Anali Ekonomskog fakulteta u Subotici
Subjects:
Online Access:https://scindeks-clanci.ceon.rs/data/pdf/0350-2120/2014/0350-21201431229M.pdf