The social dimension of multi-racial advertising: Its impact on consumers’ attitude
Since the end of the apartheid regime, the number of advertisements casting actors from different racial backgrounds simultaneously has significantly increased. Comments about this development are multi-faceted. While some observers praise this technique as the ideal social mirror of the “new” South...
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| Format: | Article |
| Language: | English |
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AOSIS
2009-06-01
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| Series: | South African Journal of Business Management |
| Online Access: | https://sajbm.org/index.php/sajbm/article/view/540 |