Outer personal marketing as the element of the holistic orientation of organization
In the article the problems related to outer personal marketing as the fundamental element of the holistic marketing orientation were presented. The essence of holistic attitude was shown and its role in the effective marketing activities directed to employees of a scientific organization was underl...
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| Format: | Article |
| Language: | English |
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The Institute of Aviation
2013-09-01
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| Series: | Marketing of Scientific and Research Organisations |
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| Online Access: | http://minib.pl/en/outer-personal-marketing-as-the-element-of-the-holistic-orientation-of-organization/ |