Does Smokers’ Self-Construal Moderate the Effect of (Self-)persuasion on Smoking?

Research has shown that self-persuasion is more effective in increasing smokers’ risk perception and decreasing short-term smoking behavior compared to the traditional direct persuasion. However, the role of self-construal, which is closely associated with how one perceives persuasive messages, is n...

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Bibliographic Details
Main Authors: Shuang Li, Simone M. Ritter, Chongzeng Bi, Rick van Baaren, Barbara C. N. Müller
Format: Article
Language:English
Published: Ubiquity Press 2019-02-01
Series:Health Psychology Bulletin
Subjects:
Online Access:https://www.healthpsychologybulletin.com/articles/17