A Pilot Study on Measuring Customer’s Satisfaction Level

A Pilot Study on Measuring Customer’s Satisfaction Level

RQ: Determine the level of customer satisfaction of a company’s products and services to obtain information on needed improvements.Purpose: The purpose of measuring customer’s satisfaction level is to obtain information directly from the final buyer that bought our product. The next step is to analy...

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Bibliographic Details
Main Author: Vide Boltez
Format: Article
Language:English
Published: Faculty of Organisation Studies, Novo Mesto 2013-01-01
Series:Revija za Univerzalno Odličnost
Subjects:
marketing
after sales communication
measurement o f customer satisfaction
product
process improvement
Online Access:http://www.fos.unm.si/media/pdf/RUO_2013_06_Boltez_Vide.pdf

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