Gift-giving, Love Styles, and Sacrifice: An Analysis Among Romantic Partners

Going beyond analyzing gift-giving from a single love perspective, this paper aimed to understand the gift-giving from the love types experienced in romantic relationships, investigating the frequency, the reasons for the act of giving gifts among couples, and the sacrificial perception. Through a s...

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Bibliographic Details
Main Authors: Marianny Silva, Salomão de Farias, Jairo de Pontes Gomes, Francisco Vicente Sales Melo
Format: Article
Language:English
Published: Associação Nacional de Pós-Graduação e Pesquisa em Administração (ANPAD) 2019-11-01
Series:RAC: Revista de Administração Contemporânea
Subjects:
Online Access:https://rac.anpad.org.br/index.php/rac/article/view/1372