Gift-giving, Love Styles, and Sacrifice: An Analysis Among Romantic Partners
Going beyond analyzing gift-giving from a single love perspective, this paper aimed to understand the gift-giving from the love types experienced in romantic relationships, investigating the frequency, the reasons for the act of giving gifts among couples, and the sacrificial perception. Through a s...
Main Authors: | Marianny Silva, Salomão de Farias, Jairo de Pontes Gomes, Francisco Vicente Sales Melo |
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Format: | Article |
Language: | English |
Published: |
Associação Nacional de Pós-Graduação e Pesquisa em Administração (ANPAD)
2019-11-01
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Series: | RAC: Revista de Administração Contemporânea |
Subjects: | |
Online Access: | https://rac.anpad.org.br/index.php/rac/article/view/1372 |
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