STRATEGIC COMMUNICATION IN MULTINATIONAL COMPANIES
The article intends to show how multinational companies gain market share and visibility by using the appropriate strategic communication. The study evaluate the base framework, analysis, tools, data sources, sets of improvement plans and results that some multinational companies obtain by using st...
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| Format: | Article |
| Language: | English |
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Romanian Foundation for Business Intelligence
2014-11-01
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| Series: | SEA: Practical Application of Science |
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| Online Access: |
http://seaopenresearch.eu/Journals/articles/SPAS_5_93.pdf
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