OVERVIEW OF INDIAN FAST MOVING CONSUMER GOODS SECTOR, FOCUS ON RURAL INDIA
The purpose of this work is to examine the Fast Moving Consumer Goods (FMCG) industry in India with an emphasis on rural India. This is a review article compiling information from various reports, articles and research papers in the related fields. This study shows how FMCG market is playing a vita...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Romanian Foundation for Business Intelligence
2018-05-01
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| Series: | Cross-Cultural Management Journal |
| Subjects: | |
| Online Access: | http://seaopenresearch.eu/Journals/articles/CMJ2018_I1_7.pdf |