FORMATION OF MARKETING-ORIENTED APPROACH TO PROVIDING INNOVATIVE PRODUCTS OF INDUSTRIAL ENTERPRISE

In the article the questions of marketing support of innovations of domestic industrial enterprises in the conditions of international economic relations are considered. The features of marketing of innovations are justified; the tasks of marketing of innovations at different stages of its implemen...

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Bibliographic Details
Main Authors: Yu. Nikolaenko, R. Lavrov
Format: Article
Language:English
Published: Vasyl Stefanyk Precarpathian National University 2019-12-01
Series:Aktualʹnì Problemi Rozvitku Ekonomìki Regìonu
Subjects:
Online Access:http://journals.pu.if.ua/index.php/aprde/article/view/4175