The Influence of Consumers’ Perception on Perceived Value and Purchase Intention with respect to Regional Products Based on a C-A-B Model
Consumer interest has been moving progressively toward local regional clothing products in many countries. Hence, this study endeavours to examine consumer perception and purchase intention, and their interrelationship in the context of regional clothing products. A framework built on the basis of a...
| Main Authors: | , , , , , |
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| Format: | Article |
| Language: | English |
| Published: |
University of Ljubljana, Faculty for Natural Sciences and Engineering
2019-09-01
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| Series: | Tekstilec |
| Subjects: | |
| Online Access: | http://www.tekstilec.si/wp-content/uploads/2019/09/Tekstilec-03-2019-Članek-7.pdf |