Trust and Distrust in E-Commerce

Trust and Distrust in E-Commerce

Trust is the key ingredient for sustainable transactions. In the concept of trust, the trustor trusts the trustees. In e-commerce, the trustor is the buyer and the trustees are the intermediaries and the seller. Intermediaries provide the web-based infrastructure that enables buyers and sellers to m...

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Bibliographic Details
Main Authors: Suk-Joo Lee, Cheolhwi Ahn, Kelly Minjung Song, Hyunchul Ahn
Format: Article
Language:English
Published: MDPI AG 2018-03-01
Series:Sustainability
Subjects:
trust
distrust
e-commerce
intermediary
seller
trust transfer
Online Access:http://www.mdpi.com/2071-1050/10/4/1015

Internet

http://www.mdpi.com/2071-1050/10/4/1015

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