The Mixed Reality Toolkit as the Next Step in the Mass Customization Co-Design Experience
The mass customization (MC) toolkit is the major enabler of relational value for consumers. Not a new concept, but nascent in the context of the MC co-design experience, mixed reality (MR) merges the real and virtual world. While the literature extols the significance of MR components - augmented re...
| Main Authors: | , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
University of Novi Sad, Faculty of Technical Sciences
2019-06-01
|
| Series: | International Journal of Industrial Engineering and Management |
| Subjects: | |
| Online Access: | http://ijiemjournal.org/counter/click.php?id=vol10_02_06 |