CORPORATE SOCIAL RESPONSIBILITY'S PATHWAYS TOWARDS CUSTOMER LOYALTY IN ROMANIAN RETAIL: A PLS-SEM MEDIATION ANALYSIS
For the time being, many companies around the world attach great importance to corporate social responsibility (CSR) practices and policies. This trend that manifests itself worldwide, is also characteristic for Romania, many companies being regularly active in the CSR field. The motivation of these...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Bucharest University of Economic Studies
2020-09-01
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| Series: | Business Excellence and Management |
| Subjects: | |
| Online Access: | http://beman.ase.ro/no103/7.pdf |