The statistics: a pharmakon for the communication
Companies, political parties and media use statistics to refine their communications strategy. But, are the statistical analyses not a pharmakon for the communication, that his at the same time a tool to communicate better and an obstacle to the communication? Indeed, the statistics are based on ant...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Etudes Scientifiques Spécialisées Appliquées aux Communications Humaines, Economiques, Sociales et Symboliques
2016-07-01
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| Series: | Essachess |
| Subjects: | |
| Online Access: | http://essachess.com/index.php/jcs/article/view/322/373 |