An Adaptive Machine Learning Methodology Applied to Neuromarketing Analysis: Prediction of Consumer Behaviour Regarding the Key Elements of the Packaging Design of an Educational Toy

This research is in response to the question of which aspects of package design are more relevant to consumers, when purchasing educational toys. Neuromarketing techniques are used, and we propose a methodology for predicting which areas attract the attention of potential customers. The aim of the p...

Full description

Bibliographic Details
Main Authors: David Juárez-Varón, Victoria Tur-Viñes, Alejandro Rabasa-Dolado, Kristina Polotskaya
Format: Article
Published: MDPI AG 2020-09-01
Series:Social Sciences
Online Access: