INTERNET OF THINGS IN MARKETING: OPPORTUNITIES AND SECURITY ISSUES
Internet of Things (IoT) affects different areas of human activities: everyday life of ordinary citizens, work style of mar-keting teams, factories and even entire cities. Large companies try to implement the technology in their marketing strat-egy that reshapes not only communication style and prod...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
P.A. NOVA S.A.
2016-10-01
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| Series: | Management Systems in Production Engineering |
| Subjects: | |
| Online Access: | http://wydawnictwo.panova.pl/attachments/article/452/2016_04_01_Abashidze.pdf |