Multiple stakeholders's co-creation process in new product development: an exploratory analysis
In the this highly competitive market, a company's capacity to generate and market creative and original ideas is a key for success. But most companies have limited resources and so, knowledge creation can not be generated solely from within the firm. In order to expand their knowledge base, or...
| Main Authors: | , , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
EDP Sciences
2017-01-01
|
| Series: | MATEC Web of Conferences |
| Online Access: | https://doi.org/10.1051/matecconf/201712604005 |