Estimation of enterprise’s marketing potential: the comparative analysis of scientific approaches
The article analyzes different approaches of scientists to the definition of the essence of marketing potential, its structural elements and methods for assessing the effectiveness of marketing potential. The authors’ understanding the concept of «marketing potential» makes it possible to distinguis...
| Main Authors: | , |
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| Format: | Article |
| Language: | Ukrainian |
| Published: |
Zhytomyr State Technological University
2019-03-01
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| Series: | Вісник Житомирського державного технологічного університету: Серія: економіка, управління та адміністрування |
| Subjects: | |
| Online Access: | http://ven.ztu.edu.ua/article/view/163067/162734 |