Determinants of Customer Satisfaction in Fast Food Industry A Study of Fast Food Restaurants Peshawar Pakistan

This research is focused to find what are the key success factors for fast food industry in region of Peshawar Pakistan. Fast food concepts developed very rapidly in last few years in Peshawar region. The failure or success of a fast food industry based on some factors like Promotion, Service qualit...

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Bibliographic Details
Main Authors: Khan Shahzad, Hussain Syed Majid, Yaqoob Fahad
Format: Article
Language:English
Published: Sciendo 2013-03-01
Series:Studia Commercialia Bratislavensia
Subjects:
Online Access:https://doi.org/10.2478/stcb-2013-0002