Analysis of changes in sales channels: Case study of city and mountain hotel in Serbia
The development of information and communication technology (ICT) has led to the revolution in the tourism industry. Hotels have felt the need to adapt to market demands, so consequently their business recorded drastic changes in recent decades. Changes in the field of sale imply modifications in te...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Srpsko udruženje za marketing
2017-01-01
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| Series: | Marketing (Beograd. 1991) |
| Subjects: | |
| Online Access: | https://scindeks-clanci.ceon.rs/data/pdf/0354-3471/2017/0354-34711704215H.pdf |