Market knowledge and new product performance: the mediating effects of new product creativity
Market knowledge is recognised as an important predictor of new product performance, which existing studies have proven. However, a missing link in this relationship is creativity, and specifically, as a natural process in product innovation. This study aims to examine a model that includes two med...
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| Format: | Article |
| Language: | English |
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Vilnius Gediminas Technical University
2019-09-01
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| Series: | Journal of Business Economics and Management |
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| Online Access: | https://journals.vgtu.lt/index.php/JBEM/article/view/10788 |