LOCATION-BASED ADVERTISING: INTRUSIVENESS AND IRRITATION
Location-based Advertising (LBA) is a marketing strategy using cellular devices such as smartphones to offer products to potential customers at the nearest sales or service location. Intrusiveness and irritation are disorders that appear in the LBA. The conceptual framework of the research is built...
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| Format: | Article |
| Language: | English |
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Universitas Padjadjaran
2020-09-01
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| Series: | Jurnal Bisnis dan Manajemen |
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| Online Access: | http://journal.feb.unpad.ac.id/index.php/jbm/article/view/348 |