CONSUMER BEHAVIOR MANAGEMENT IN A METAMODERN ORGANIZATION

CONSUMER BEHAVIOR MANAGEMENT IN A METAMODERN ORGANIZATION

The metamodern period presents new challenges to modern organizations. The philosophical concepts of  modernity and postmodernity, which have a kaleidoscopic effect on the mentality, values and behavior of economic  agents, transform the economic eco-system. The article considers the problems of met...

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Bibliographic Details
Main Author: G. N. Ryazanova
Format: Article
Language:Russian
Published: Publishing House of the State University of Management 2020-12-01
Series:Вестник университета
Subjects:
competitiveness
consumer behavior
management model
management paradigm
metamodern
metamodern challenges
metamodern organization
signaling technologies
transformation of business processes
Online Access:https://vestnik.guu.ru/jour/article/view/2510

Internet

https://vestnik.guu.ru/jour/article/view/2510

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