Consumer Decision-Making Styles and Local Brand Biasness: Exploration in the Czech Republic
The modern marketer shows a growing interest in the research of consumer decision-making styles to understand how an individual makes his/her buying decisions in the competitive environment. This concept is important because it determines the behavioral patterns of consumers and is relevant for mark...
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| Format: | Article |
| Language: | English |
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Tomas Bata University in Zlín
2014-03-01
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| Series: | Journal of Competitiveness |
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| Online Access: | http://www.cjournal.cz/files/160.pdf |