Ethical Criteria in Marketing Research
here are many different ethical theories that have been developed over the years by a number of philosophers. An overview of these theories, their strengths and weaknesses and how they can be applied by a marketing researcher to make decisions are presented in this paper. While the above theories a...
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| Format: | Article |
| Language: | English |
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Vilnius University Press
2002-12-01
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| Series: | Ekonomika |
| Online Access: | https://www.journals.vu.lt/ekonomika/article/view/17019 |