Outer image of university in the role of employer as the base of segmentation of young potential employees
In the article problems of outer image of university as employer are presented. In the theoretical part the gap of knowledge in this scope is identified. It must be underlined that employer image is analysed relatively more seldom than product image or offeror image. It is presented rather in the ca...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
The Institute of Aviation
2017-03-01
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| Series: | Marketing of Scientific and Research Organisations |
| Subjects: | |
| Online Access: | http://minib.pl/en/outer-image-of-university-in-the-role-of-employer-as-the-base-of-segmentation-of-young-potential-employees/ |