Value Propositions for the Internet of Things: Guidance for Entrepreneurs Selling to Enterprises
This article provides entrepreneurs with guidance to help understand and express the specific and compelling value proposition for their Internet of Things (IoT) offer. IoT enables such a wide range of possible short- and long-term opportunities that IoT entrepreneurs may fall into the trap of consi...
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| Format: | Article |
| Language: | English |
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Carleton University
2017-11-01
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| Series: | Technology Innovation Management Review |
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| Online Access: | http://timreview.ca/article/1116 |