The Identification of Opportunities for Innovations through Collecting Problems from Citizens
Customer engagement in different phases of creation of new products and services is argued to be a significant success factor by some scholars and practitioners, and unnecessary—by others. The paper analyses the findings of a pilot study, conducted with the intention to see whether ordinar...
Main Authors: | , |
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Format: | Article |
Language: | English |
Published: |
MDPI AG
2019-09-01
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Series: | Journal of Open Innovation: Technology, Market and Complexity |
Subjects: | |
Online Access: | https://www.mdpi.com/2199-8531/5/4/76 |