Legal aspects of merchandising in sports
In the last thirty years, sport has undergone a significant transformation from a means of satisfying the need for physical activity, affirmation or competition with others to an extremely profitable industry. The development of sports has been favored by the development of mass media in terms of th...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Center for Economic and Financial Research, Belgrade
2020-01-01
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| Series: | Oditor |
| Subjects: | |
| Online Access: | https://scindeks-clanci.ceon.rs/data/pdf/2217-401X/2020/2217-401X2002063L.pdf |