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Branding in NGOs – its Influence on the Intention to Donate

Branding in NGOs – its Influence on the Intention to Donate

Bibliographic Details
Main Authors: Arminda do Paço, Ricardo Gouveia Rodrigues, Luís Rodrigues
Format: Article
Language:English
Published: Centre of Sociological Research, Szczecin, Poland 2014-09-01
Series:Economics & Sociology
Subjects:
donation
NGO
branding
brand image
brand awareness
Online Access:https://www.economics-sociology.eu/?275,en_branding-in-ngos-%E2%80%93-its-influence-on-the-intention-to-donate
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https://www.economics-sociology.eu/?275,en_branding-in-ngos-%E2%80%93-its-influence-on-the-intention-to-donate

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