Meaning Negotiation and Customer Engagement in a Digital BELF Setting: a Study Of Instagram Company Interactions
The use of communication strategies in BELF has been analyzed mainly in face-to-face and video-mediated interactions, as well as in computer-mediated communication. This study focuses on customer communication in the social network Instagram. Instagram is a key company advertising and webcare channe...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Department of Foreign Languages and Literatures at the University of Verona
2019-06-01
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| Series: | Iperstoria |
| Subjects: | |
| Online Access: | https://iperstoria.it/article/view/436 |