Trust in global brand
Trust is a component of any market transaction. Is the basis for the success of the marketing strategies of many products, and its absence may be a cause of market failure. A particularly important area is consumer trust in the brand, both the product itself and the company that produces it. The Po...
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| Format: | Article |
| Language: | English |
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WSB University in Torun
2013-12-01
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| Series: | Torun Business Review |
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| Online Access: | https://tbr.wsb.torun.pl/index.php/journal/article/view/233 |