Promoting Profit Model Innovation in Animation Project in Northeast Asia: Case Study on Chinese Cultural and Creative Industry

Building on a case study of three animation companies in the Chinese cultural and creative industry, this study aims to understand how profit model innovation is promoted. Due to the rapidly changing environments and resource scarcity, cultural and creative companies need to select the appropriate p...

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Bibliographic Details
Main Authors: Hao Jiao, Yupei Wang, Hongjun Xiao, Jianghua Zhou, Wensi Zeng
Format: Article
Language:English
Published: MDPI AG 2017-12-01
Series:Sustainability
Subjects:
Online Access:https://www.mdpi.com/2071-1050/9/12/2361