The impact of political marketing tools in public participation (Case study: The citizens of region five in Tehran, Iran)

Today, on the one hand, the challenge of politicians shows their own distinctive face in order to outpace rivals; and on the other hand, for making an effort to attract maximum participation of people in the election, it has made the political marketing significantly more than ever. In this paper, t...

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Bibliographic Details
Main Authors: Abbas Nargesian, Dariush Tahmasebi Aghbolaghi, Yashar Dindar
Format: Article
Language:fas
Published: University of Tehran 2014-09-01
Series:مدیریت دولتی
Subjects:
Online Access:https://jipa.ut.ac.ir/article_50761_bd9b43d71ee9dc620692ea79a8ac071a.pdf