Effect of customer loyalty program on customer satisfaction and its impact on customer loyalty
The aim of this research is to examine the effect of the customer loyalty program on customer satisfaction and its impact on customer loyalty. This program is developed by the company in order to increase customer satisfaction. Optimal customer satisfaction will be able to create customer loyalty. F...
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| Format: | Article |
| Language: | English |
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Ümit Hacıoğlu
2019-12-01
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| Series: | International Journal of Research In Business and Social Science |
| Subjects: | |
| Online Access: | https://www.ssbfnet.com/ojs/index.php/ijrbs/article/view/603 |