Why do Urban Young Adults Share Online Video Advertisement in Malaysia?
The purpose of this study is to investigate the factors that will influence young adults in the urban areas to share online video advertisement. In this study, the authors have shortlisted four important variables, namely extrinsic motivation, information sharing, pleasure seeking and social influen...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
EconJournals
2016-04-01
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| Series: | International Review of Management and Marketing |
| Subjects: | |
| Online Access: | https://dergipark.org.tr/tr/pub/irmm/issue/32092/355333?publisher=http-www-cag-edu-tr-ilhan-ozturk |