The impact of electronic word-of-mouth in the distribution of digital goods

The rapid proliferation of social media networks has presented a platform of opportunities for the distribution of digital products and related applications. This is commonly known as word-of-mouth or viral marketing and intuitively fits the requirements of digital goods in that consumption, authent...

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Bibliographic Details
Main Authors: Ravi S. Sharma, Tushar Pandey
Format: Article
Language:English
Published: Webology Center 2011-06-01
Series:Webology
Subjects:
Online Access:http://www.webology.org/2011/v8n1/a84.html