Sexual Content in Chinese and British Television Commercials:A Cross-Cultural Comparison
This study compared the use of sexual content in Chinese and British TV commercials. More than 2,400 commercials were collected from two TV channels in Britain and more than 3,000 from three TV channels in China over a two-week sampling period. In this study we measured the prevalence and amount of...
| Main Author: | |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Athens Institute for Education and Research
2015-01-01
|
| Series: | Athens Journal of Mass Media and Communications |
| Online Access: | http://www.athensjournals.gr/media/2015-1-2-1-Hao.pdf |