De la musique à l’argument
The authors look at 71 audiovisual election ads produced by the two main political parties in Quebec during the last two provincial elections, in 2012 and 2014. Their analysis seeks to characterize the tone of the ads on a positive/negative continuum by taking into account various audiovisual elemen...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | fra |
| Published: |
Université Laval
2016-08-01
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| Series: | Communication |
| Subjects: | |
| Online Access: | http://journals.openedition.org/communication/6780 |