Transnationalisation of television programming in the Iberoamerican region
Conceptualisations such as cultural imperialism or global culture which concern themselveswith supposed homogenising tendencies in cultural globalisation fail to accountfor the gravitational pull and heterogenising effect of the local. Just as McDonald’sfind they absolutely must offer vegetarian ham...
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| Format: | Article |
| Language: | English |
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Universidade de São Paulo
2014-12-01
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| Series: | Matrizes |
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| Online Access: | http://www.revistas.usp.br/matrizes/article/view/90447 |