The essence and the meaning of 'education marketing'
The growing influence of economic and organizational theories on modern trends in education, that is particularly evident in the last few decades, has also affected the implementation of marketing orientation in this area. The dilemmas and misunderstandings concerning the application of marketing co...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Faculty of Philosophy, Kosovska Mitrovica
2015-01-01
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| Series: | Zbornik Radova Filozofskog Fakulteta u Prištini |
| Subjects: | |
| Online Access: | http://scindeks-clanci.ceon.rs/data/pdf/0354-3293/2015/0354-32931504093K.pdf |