A Framework of Retailer-Manufacturer Cooperation and Coopetition: Consumer Durable Goods Retailers’ Case Studies
Objective: The purpose of this paper is to develop a framework of cooperation and coopetition between retailers and key manufacturers from a perspective of retailers offering consumer durables. Research Design & Methods: In order to answer the research questions semi-structured, in-depth and fa...
| Main Authors: | , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Cracow University of Economics
2017-03-01
|
| Series: | Entrepreneurial Business and Economics Review |
| Subjects: | |
| Online Access: | http:////eber.uek.krakow.pl/index.php/eber/article/view/259 |