The Effect of Augmented Reality Shopping Applications on Purchase Intention
Augmented reality is a new technological breakthrough that helps e-commerce delivers an online shopping experience with quality of offline shopping. This is possible due to the capability of augmented reality technology that allows consumers to interact and to try products through the virtual world....
Main Authors: | , , |
---|---|
Format: | Article |
Language: | English |
Published: |
Universitas Islam Negeri Syarif Hidayatullah Jakarta
2019-12-01
|
Series: | Esensi: Jurnal Bisnis dan Manajemen |
Subjects: | |
Online Access: | http://journal.uinjkt.ac.id/index.php/esensi/article/view/9724 |