The Effect of Augmented Reality Shopping Applications on Purchase Intention

Augmented reality is a new technological breakthrough that helps e-commerce delivers an online shopping experience with quality of offline shopping. This is possible due to the capability of augmented reality technology that allows consumers to interact and to try products through the virtual world....

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Bibliographic Details
Main Authors: Leonnard Leonnard, Annisa S. Paramita, Jasmine J. Maulidiani
Format: Article
Published: Universitas Islam Negeri Syarif Hidayatullah Jakarta 2019-12-01
Series:Esensi: Jurnal Bisnis dan Manajemen
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