New Product Development and Disciplined Experimentation
The process of developing new products always contains an element of uncertainty. This uncertainty translates into a significant risk for companies investing in the development of new products or services. The risk in new product development (NPD) can be based on ‘disciplined experimentation’: a st...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Niccolò Cusano University-Rome
2015-07-01
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| Series: | Symphonya |
| Subjects: | |
| Online Access: | https://symphonya.unicusano.it/article/view/11205 |