The Impact of “Wine Country of Origin” on the Perception of Wines by South African and French Wine Consumers: A Cross-Cultural Comparison

The Impact of “Wine Country of Origin” on the Perception of Wines by South African and French Wine Consumers: A Cross-Cultural Comparison

Culture is an important factor that influences how marketing interacts with food choice. This study aims at exploring the effect of consumers’ Country of Origin (COO) on wine representations and perception using Chenin blanc as a model. The first objective was to evaluate the role of origin in the c...

Full description

Bibliographic Details
Main Authors: Dominique Valentin, Carlo Valente, Jordi Ballester, Ronan Symoneaux, Ina Smith, Florian F. Bauer, Helene Nieuwoudt
Format: Article
Language:English
Published: MDPI AG 2021-07-01
Series:Foods
Subjects:
consumers
Chenin wine
country of origin
representation
categorization
Online Access:https://www.mdpi.com/2304-8158/10/8/1710

Internet

https://www.mdpi.com/2304-8158/10/8/1710

Similar Items